Alantra advises Nutri&Co, a leading French nutraceuticals brand, on the sale of a minority stake to Goodgrower

Dec 2024

Sell-side Advisory

Madrid – Alantra has acted as the sole financial advisor to Nutri&Co, a leading French digital-native nutraceuticals brand, in a transaction welcoming Goodgrower, a healthcare-focused investment firm, into its ownership structure through its controlled vehicle Healthgrower SCR SA. As part of the transaction, Nutri&Co’s founder, Edouard Fornas, will retain a majority stake in the company, while Creadev, which invested in 2020 to support the company’s growth, will exit.

Founded in 2017 by Edouard Fornas, Nutri&Co is a leading French digital-native brand that develops and markets a wide range of nutraceutical products across three main categories: health, beauty, and sport. Initially launched exclusively on Amazon, Nutri&Co has since diversified its distribution channels by introducing its own e-commerce platform in 2019 and expanding into pharmacies and specialty stores in 2021.

The company operates in the nutraceuticals sector, which is expected to grow substantially, fueled by rising customer demand and shifts in behavior toward preventive care. To better meet this demand, Nutri&Co has developed a holistic portfolio of 60+ products targeting a broad consumer base, with an uncompromising focus on quality sourcing and formulation

Goodgrower looks forward to supporting Edouard Fornas in the next stage of Nutri&Co’s growth, which includes further product launches and an expansion in both online and brick-and-mortar reach.

Edouard Fornas, founder and CEO of Nutri&Co, said: “The choice of Alantra was an obvious one for us, as the team demonstrates extensive expertise in the supplements market with a pan-European approach. During the operational phase, we were impressed by the team’s commitment, right up to the managing partner level. The momentum they created was outstanding, enabling the best choice for Nutri&Co’s future development.”

Brieuc Sartorius, Investment Director at Creadev, added: “Creadev and Nutri&Co chose Alantra’s team for its Healthcare sector expertise and strategic vision of the dynamics of preventive healthcare. Alantra’s team demonstrated remarkable professionalism and commitment to this competitive process, taking full account of Edouard Fornas’ entrepreneurial project in order to find the best partner to support the company’s next phase of development.”

Oriane Durvye, Managing Partner at Alantra, added: “The interest among potential buyers confirmed the strength of the asset, based on its innovative approach and the new codes it brings to the fast-growing nutraceuticals sector. We are delighted to have supported the company in finding the right financial partner to accelerate its next phase of growth.”