Alantra acted as the exclusive financial advisor to BRAIN VALUE on its sale to IFOP

Apr 2023

Sell-side advisory

Paris – Alantra acted as the exclusive financial advisor to BRAIN VALUE on its sale to IFOP, backed by LFPI Group.

Brain Value is a France-based company specialized in face-to-face or remote qualitative marketing studies and also offers quantitative marketing studies, strategic planning and digital research.

Among the Top 5 institutes in France, IFOP Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.

This transaction strengthens the expertise of the two companies between quantitative and qualitative marketing studies and will create synergies both in commercial development (both multi-specialist companies) and cross-border projects (US and China) to become one of the largest opinion polling companies in France.