Alantra acted as the exclusive financial advisor to BRAIN VALUE on its sale to IFOP
Paris – Alantra acted as the exclusive financial advisor to BRAIN VALUE on its sale to IFOP, backed by LFPI Group.
Brain Value is a France-based company specialized in face-to-face or remote qualitative marketing studies and also offers quantitative marketing studies, strategic planning and digital research.
Among the Top 5 institutes in France, IFOP Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.
This transaction strengthens the expertise of the two companies between quantitative and qualitative marketing studies and will create synergies both in commercial development (both multi-specialist companies) and cross-border projects (US and China) to become one of the largest opinion polling companies in France.
Jan 2024Euronext Growth Advisor and Global CoordinatorJan 2024SECTOR Business ServicesService Equity Capital Markets
Jan 2024Sell-side advisoryJan 2024SECTOR Business Services; TechnologyService M&A
Dec 2023Sell-side advisoryDec 2023SECTOR Business ServicesService M&A
Oct 2023Buy-side advisoryOct 2023SECTOR Business ServicesService M&A