Alantra advises Soho Square Capital on a minority growth investment in xDesign



Jun 2023
Buy-side advisory

London – Alantra, the global investment banking firm, has advised Soho Square Capital LLP (“Soho Square”) on a minority growth investment in xDesign, a rapidly growing digital consultancy. Soho Square is an investment firm focused on financing established and growing UK and European SMEs.

Founded in 2010 by its CEO Euan Andrews, xDesign employs over 450 experts across the UK in its Edinburgh and Leeds offices. Its quality of service has built its reputation in the market as the partner of choice for major international and UK brands, including MoneySavingExpert, Yorkshire Building Society and the Flutter Entertainment group, providing them with the skills and end-to-end digital capabilities they need to accelerate their digital transformation ambitions.

In the last two months, xDesign has launched a new cloud computing division and acquired innovation and design company CreateFuture, bolstering its market offering and further supporting clients on their journey to scale and grow. 

With Soho Square’s investment and support, xDesign will accelerate its expansion plans with a number of new office openings planned around the UK and internationally, focus on organic growth across its business, as well as enhance its operational structure and award-winning company culture.

Euan remains the majority shareholder and will continue to lead the business as CEO, supported by a highly capable and broad management team with direct experience of building and quickly scaling digital consultancies. Joe Tebbutt, Principal at Soho Square, will join the Board of Directors.

Alantra is one of the most active advisors in the technology consulting sector. Advising Soho Square is the eleventh technology consultancy deal the Alantra Technology team has completed globally this year.

Soho Square was advised by Simon Roberts and Sheroze Malik from Alantra’s Technology team.

Simon Roberts, Director, said, “We are proud to have introduced Soho Square to Euan and xDesign and support the team through the transaction. Soho Square quickly recognised this was a team and a business they wanted to support and use their expertise to help xDesign achieve its exciting expansion plans. I look forward to watching xDesign’s continued success in partnership with Soho Square.”

Joe Tebbutt, Principal at Soho Square, commented, “Alantra has known Euan at xDesign for a number of years and identified Soho Square as a supportive and differentiated investor for the business. Alantra also provided corporate finance and sector specific advice to Soho Square as part of the transaction.”

Euan Andrews, founder and CEO of xDesign, said, “To date, we’ve been a fiercely independent organisation, a fact that has enabled us to provide a truly award-winning experience for our clients and our talented team of people. In Soho Square, we now have an investor – and more importantly – a partner, that will help us amplify our mission to create a truly human-centric digital consultancy on a much bigger scale whilst maintaining the independent mindset that’s made us successful. We believe that technology itself can only take you so far, it’s the people behind our business that really make the difference for the clients we collaborate with – setting us apart from our competitors. With Joe, James and the Soho Square team now in our corner too, I’m really excited to see where we can take xDesign in the coming months and years, particularly given the current market appetite for digital transformation projects.”

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