Alantra advises Reign on its sale to Apply Digital



Jul 2022
Sell-side advisory

Santiago de Chile – Alantra, the global investment banking firm and asset management specialist, is pleased to announce that it has advised Reign, a Latin American-based digital transformation consultancy, on its sale to Apply Digital Ltd., a global innovation, products, and experiences company.

Founded in Santiago de Chile, Reign delivers digital transformation through the ideation, design, and development of web and mobile applications. The company has helped clients like Socofar, Coca-Cola Embonor, Tigo, and Atlassian create smarter business solutions. Reign is internationally recognized for its capabilities and recently won the inaugural MACH Awards. 

Founded in Vancouver, British Columbia, Apply Digital builds successful digital solutions to help its clients gain a competitive advantage. The company has a human-centric design approach and leverages modern, composable technologies for a roster of long-term clients that includes Moderna, Tishman Speyer, Lululemon, and Kraft Heinz.

This integration will allow Apply Digital to continue its growth and transform complex problems into simple digital solutions through human-centric designs and modern tech stacks. Following the transaction, Apply Digital will have over 450 employees based in eight global offices across Canada, the US, Mexico, Chile, and the Netherlands.

Juan Claudio López, Reign Chief Executive Officer, said: “This integration will give our people the chance to work for international brands and an opportunity to be a part of a global organization. We look forward to a collaboration that will put people first and develop products and platforms that will impact customers across the world.”

Gianni Casanova, Partner at Alantra, stated: “It was a pleasure to advise the Founders of Reign, Juan Claudio López and Juan Manuel Fluxà, on finding a strategic partner. The Reign team will add significant value helping Apply Digital scale and provide creative and cutting edge digital transformation services to their Fortune 500 clients.”

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