Alantra advises Perwyn on its substantial investment in Datatonic



Mar 2023
Buy-side advisory

London – Alantra, the global investment banking firm, has advised Perwyn, the European private equity investor, on its substantial investment in Datatonic, a leading Cloud Data + AI consultancy, specialised in unlocking the value of data for enterprise businesses across the UK and Europe.

Datatonic holds an impressive list of clients, including BT, Vodafone, Sky, Delivery Hero, Mulberry, and Lush, thanks to their unique approach to consulting, which combines extensive industry experience delivering business impact, with subject matter expertise across the fields of data engineering, cloud data architecture, BI & analytics, AI/ML and MLOps. 

The company has been recognised four times as the Google Cloud Partner of the Year (including, most recently, the Machine Learning Specialist Partner of the Year), and is considered as a go-to partner in EMEA for other leading technologies, such as Looker and dbt Labs. 

The investment from Perwyn is being made to further accelerate Datatonic’s expansion plans, which will initially include the acquisition of Montreal Analytics, a leading Canada-based Cloud Analytics Consultancy, whose services are symbiotic with those of Datatonic.

Both Montreal Analytics and Datatonic have built renowned expertise in designing and deploying scalable and cost-effective data + AI solutions through modern technologies, strategic thinking and enablement of their clients’ teams. The acquisition of Montreal Analytics will enable rapid access to the US, Canadian and Latin American markets, as well as enabling wider coverage and best-in-class delivery for global enterprise clients.  

Simon Roberts, a director in Alantra’s Global Technology team, led the team advising Perwyn. He was supported by Sanjit Benawra, Sheroze Malik and Yash Shanghavi.

Simon Roberts, Director at Alantra, commented, “We have known the Datatonic team for a number of years and have been consistently impressed by their depth of capability, the quality of the firm’s client base and its market-leading culture. We are delighted that Louis, Lennert and the wider Datatonic team have found a supportive and ambitious partner in Perwyn, who will help them scale their proposition on a global basis. I know that the Datatonic family are excited to welcome the team at Montreal Analytics and we are looking forward to seeing the combined business continue to flourish in a high growth market segment.

This is Alantra’s sixth technology consultancy transaction of 2023 and the market sees no signs of slowing down across both trade and private equity. Innovative, high culture consultancy companies continue to take market share by helping their clients navigate the rapid changes within the broader technology landscape and we look forward to announcing further transactions in the sector over the coming months.”  

Mike Rothwell, Perwyn, said, “We are delighted to be partnering with the Datatonic team, and to help accelerate their growth plans, starting with the acquisition of Montreal Analytics, which broadens access into the all-important North American market.

Cloud, AI, and Machine Learning services constitute the new corporate frontier. Digitalisation is now an unavoidable reality for almost every company, and virtually all businesses will need to adapt to, and allow for, these advances to survive in the 21 st century, creating a large and rapidly expanding market. The management team at Datatonic already has an impressive track record, establishing the business as a market leader in its particular sector. This is exemplified by the Company being named as Google’s AI+ML Partner of the Year. Together we will build on this success.” Louis Decuypere, CEO and Founder of Datatonic, commented, “Since our establishment, Datatonic’s mission has been to deliver purposeful impact to clients, with technology as the enabler to drive positive change. Having known Cyril and the team at Montreal Analytics for some years now, I’m excited that this talented team will be joining the Datatonic group. The investment by Perwyn and acquisition of Montreal Analytics will allow us to advance our mission at a global scale.”

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