Alantra advises Nuvi on its acquisition by Reputation



Apr 2021
Sell-side advisory

San Francisco – Alantra, a leading global investment bank and asset management firm, is pleased to announce it has advised Nuvi, a leader in Social Customer Experience, on its sale to Reputation, the global leader in reputation experience management. The transaction closed on April 5, 2021 and the deal value was not disclosed.

Headquartered in Lehi, Utah, Nuvi is a leading SaaS social customer experience platform delivering best-in-class social analytics and multi-channel management tools, underpinned by a unified big data architecture with real-time scale. The Company’s integrated software delivers impactful customer insights and ensures seamless social marketing strategy planning and execution. The platform enables enterprise teams to manage the full lifecycle of their campaigns with a comprehensive product suite powering social listening, strategic planning, team collaboration, customer engagement, social performance analytics, reputation management, business listing management and compliance-enabled content generation.

“We are excited for the combined Nuvi and Reputation teams to jointly realize the full potential of integrating real-time unsolicited and solicited feedback for impactful enterprise customer engagement solutions,” said Irfan Iqbal, Managing Director and Partner with Alantra Technology. “We are grateful to have been part of Nuvi’s journey from its founding vision of modernizing social listening and data visualization to becoming a differentiated end-to-end customer engagement platform.”

“As our engagement with the leadership team at Reputation shifted from product partnership to an offer to merge, Irfan, Dragan and the entire Alantra team provided outstanding strategy, market valuation insight and data driven research so our shareholders could make an informed decision,” shared Michael Mullarkey, Chairman and  CEO of Nuvi. “Due to Alantra’s industry expertise and history as a trusted advisor to our company, we were able to rapidly evaluate alternatives and execute a successful merger between Nuvi and Reputation. Together, we will create a significant global CX software company with over 500 employees and 1500 valued customers. We are well positioned to address the challenges of Fortune 1000 customers with a real-time social suite and robust customer experience insights using the most advanced AI today.”

This transaction further enhances Alantra’s successful track record in the vertical SaaS and Data sectors. The Alantra team advising on this transaction included Mr. Iqbal, Dragan Manoev (Managing Director), and AJ Ferrara (Associate).

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