Alantra advises NorthEdge on its investment in Friend MTS



Sep 2022
Buy-side advisory

London – Alantra, the global investment banking and asset management firm, has advised NorthEdge on its investment into Friend MTS, a leading global provider of video content security services.

Founded in 2000, and headquartered in Birmingham with offices in Europe and the US, Friend MTS provides content owners, broadcasters and operators with advanced security and platform protection solutions, including network threat intelligence, forensic watermarking and global media discovery optimised with automated content recognition.

Friend MTS’s Emmy® Award winning products have established it as one of the foremost content security providers to the global sports, media and entertainment industries, with long-term contracted revenues from blue-chip clients including Sky, UEFA, Serie A, Warner Bros Discovery, Rogers and United Group amongst many others, serviced by its unified global cybersecurity SaaS platform.

NorthEdge is backing Friend MTS’s talented leadership team, including Jonathan Friend, Founder, and Mark Scotter, Chief Financial Officer & Head of Corporate Development, to accelerate product investment and global expansion across existing markets as well as adjacent verticals.

The investment will enable Friend MTS to meet the increasing requirements of content producers and delivery platforms worldwide, providing additional innovative services to both new and existing customers. It will also support the business to further invest in its people, increasing headcount in the commercial and technology engineering teams.

NorthEdge was advised by Richard Sanders, senior partner in the Midlands and member of Alantra’s UK Technology team. He was supported by Sanjit Benawra, Milan Vashi, Andy Smith and Elisha Smith.  

Richard Sanders, partner at Alantra, commented, “As a recognised leader in global content protection, Friend MTS has developed an impressive suite of security and platform protection solutions for the global sports, media and entertainment industries. NorthEdge’s investment will support Jonathan to accelerate Friend MTS’s growth globally and expand its services to drive further value for its clients.”

Jon Pickering, Partner and Head of New Investments at NorthEdge said: “Friend MTS is well known and respected as a market leading operator within its sector. We have been hugely impressed by the team’s passion for innovation, as well as their ambitious plans to accelerate growth.

As one of our largest technology deals, it has been fantastic to work alongside Jonathan, Mark and the team to develop pioneering plans for future growth. NorthEdge has a great track record of helping UK businesses to flourish internationally and we are looking forward to supporting Friend MTS in its next chapter.”

Jonathan Friend, Founder of Friend MTS, said, “Friend MTS is dedicated to securing the content and revenues of our international client base through innovative platform security solutions. NorthEdge proved to be the right partner for our next phase of growth, as from the outset they have understood our vision for further expansion, alongside recognising the importance of continuing to invest in our technology and our people. With NorthEdge’s support, Friend MTS will continue to build on its reputation as a market leading operator within its sector, servicing a growing international blue-chip client base.”

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