Alantra advised on the acquisition of Emagine International by Mahindra Comviva
Alantra is pleased to announce that it has successfully defined and executed Mahindra Comviva’s acquisition strategy to acquire Emagine International, a specialist provider of real-time, contextual marketing solutions and managed business intelligence services.
Based in Sydney, Australia, Emagine International is a leading provider of real-time contextual marketing software and managed marketing services for communication service providers across Australia, Africa, the Middle East and Asia. Emagine ingests and analyzes customer data to create actionable CVM campaigns used by marketing teams to send personalized real-time offers triggered by micro-moment situations (such as running out of mobile data or low balances on prepaid cards).
Comviva is a global leader of mobility solutions catering to “The Business of Tomorrows.” The company is a subsidiary of Tech Mahindra and a part of the $19bn Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging & broadband solutions, digital lifestyle services and managed value added services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Mahindra Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries. Commenting on this transaction, Manoranjan ‘Mao’ Mohapatra, chief executive officer, Mahindra Comviva said, “We are delighted to join hands with Emagine as it will greatly enhance our ability to capitalize on the exploding demand for consumer analytics solutions and ensure a leadership position for Comviva in this space. Alantra has worked diligently with Mahindra Comviva to define and execute on our acquisition strategies in various mobility areas such as mobile payments, messaging and customer value management and the Emagine transaction is direct consequence of Alantra’s focus, global reach and strong expertise in the technology space.”
“We are happy to have partnered with Alantra’s technology team over the last few years on our most strategic acquisition initiatives and look forward to continuing this partnership in the coming years,” said Sriram Golapakrishnan, chief financial officer, Mahindra Comviva.
“We are thrilled to have advised this successful transaction,” said Shirish Nimgaonkar, managing director, Alantra. “Emagine International is an excellent addition to Mahindra Comviva’s mobile solutions portfolio and the strategic fit in terms of customers and end-to-end solutions capabilities cannot be overstated. The transaction also strengthens Alantra’s credentials in mobility and analytics, two of the highest growth and high investment areas within the technology sector,” he added.
Alantra’s Technology sector team is seeing increasing success advising companies within the global technology market. In addition to the Mahindra Comviva – Emagine transaction, the firm recently advised Nanoheal on its acquisition of Bask Technology, Inc., a Utah-based provider of technical support services. Both transactions highlight Alantra’s growing expertise in analytics software and services.
***Alantra Team: Shirish Nimgoankar, Krishu Shirwaikar, Durgaprasad Mujumdar***