Alantra advises Livingbridge on its acquisition of Imagesound



May 2022
Buy-side advisory

10 May 2022 – Alantra, the global investment banking firm, has advised Livingbridge on the acquisition of Imagesound. The business is a tech-enabled digital media service company, providing in-store audio and visual solutions to a large number of blue-chip retail and leisure customers.

Founded in 2000 in the United Kingdom, Imagesound has grown its presence with global offices in Los Angeles, Miami, Shanghai and Hong Kong. Their music curation can be experienced in more than 70,000 locations in 160 countries thanks to their partnership with ECI in 2016.

The investment from Livingbridge will help Imagesound to continue to drive its organic growth globally and underpin an ongoing buy and build strategy.

This transaction further underlines Alantra’s expertise in technology. Recent activity includes advising Sovereign Capital Partners on its acquisition of Actica Consulting and Bridgepoint on its acquisition of Team ITG.

Richard Sanders, Partner at Alantra, led the deal, supported by Alex Trevor, Vice President, Julian Ayisi, Associate and Will Fenby, Analyst.

Richard Sanders, Partner at Alantra commented, “We have known the team at Imagesound for a number of years and are delighted to have supported Livingbridge in making this investment to support the ongoing development of the business as it continues to build a leading position in its sector. This reinforces our experience of advising in the wider martech sector following the completion of the fund raise for Team ITG”.

Matthew Caffrey, Partner at Livingbridge said, “We’re very excited to be partnering with Will and the team. They have done a fantastic job growing Imagesound through the pandemic and the business is extremely well positioned for growth. We are particularly keen to continue to grow the proposition internationally and look forward to building on recent success, particularly in the US market.”

Will Truman, CEO of Imagesound, said, “It has been a pleasure to work with the ECI team over the past six years to expand our international footprint, develop our product offering and grow our team by over 100%. I’d like to thank the team at ECI for a successful partnership, and I look forward to working with Livingbridge over the coming years as we look to double in size again.”

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