Alantra advises Joblogic on the growth investment from Axiom Equity



Mar 2023
Sell-side advisory

Alantra, the global investment banking firm, has advised the shareholders of Joblogic, a leading field service management (“FSM”) software provider, on its growth investment from Axiom Equity, a specialist B2B SaaS growth equity firm.

Joblogic’s cloud-native FSM software boosts productivity, improves customer service and increases profitability for thousands of customers across the UK, US and Australia. The company is headquartered in Birmingham, UK, with global offices and more than 200 employees.

Joblogic is led by co-founders James Whatmore (CEO) and Yacoob Moolla (CTO), who will remain majority shareholders. This investment round will help accelerate Joblogic’s rapid international growth and product innovation.

Alantra’s Technology team, led by Oliver Parker and including Jamie King, Josh Woodage and Oliver Wratten, advised Joblogic.

Oliver Parker, Managing Director in Alantra’s Global Technology Team, commented, “It was an absolute pleasure to work with James and Yac on this important growth investment. They have developed a truly best-in-class, cloud-native FSM platform with huge international potential and I look forward to following the next phase of their journey. In Axiom, with its focus on backing exciting, high-growth B2B SaaS companies, I believe they have found the ideal partner with a shared vision to really help scale the business.”

James Whatmore, CEO of Joblogic, said, “Alantra’s expertise across both growth capital financings and FSM software were key to us selecting them to advise us on this important transaction. Their understanding of the investor universe as well as continued insight and support throughout the process were key to us achieving a great outcome. All of us at Joblogic are excited to continue our growth story alongside our new partner, Axiom.”

Jonathan Organ of Axiom Equity added, “We were immediately impressed when we met the Joblogic team and saw the product. We knew that we wanted to back James and Yac with more than just capital and cannot wait to see what they and the Joblogic team will achieve with the resources at their disposal.”

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