Alantra advised ITG Topco Limited on its sale to Equistone Partners
Alantra has advised Inspired Thinking Group (“ITG”), a Birmingham-headquartered technology-led provider of outsourced marketing services, on its sale to Equistone Partners. Equistone has acquired a majority stake in the company from Bridgepoint Development Capital (“BDC”) alongside management and plans to support the company’s ambitious international growth aspirations and continued investment into its digital marketing services.
Based in Birmingham, ITG’s award-winning Media Centre technology helps manage the marketing operations of major retailers and brands globally, including M&S, Audi, Heineken and Renault. ITG was founded by Simon Ward in 2009 and has grown rapidly, attracting investment from private equity firm Livingbridge in 2010 before being acquired by BDC in 2014. ITG generated revenues of c. £90m in the year ending August 2017.