Alantra advises Intentsify on a significant strategic investment by BV Investment Partners
SECTORTechnology
ServiceStrategic Advisory
Boston – Alantra, a leading global investment bank and asset management firm, is pleased to announce that it has advised Intentsify, LLC on a significant equity investment by BV Investment Partners. The transaction closed on December 15, 2021, and the value was not disclosed.
Co-Founded in 2018 by Marc Laplante, Mike Kelly, Ed Laplante and Eric Belcher, Intentsify is a leading, high-growth intent data platform powering account-based marketing and sales strategies for global enterprise B2B customers. Intentsify’s Intent Activation™ software and solutions make intent data more actionable and impactful. Leveraging on its proprietary intent data and customers’ existing data, Intentsify’s software layers multiple intent data feeds to identify accounts showing the strongest buy-cycle activities and then converts these insights into actions, helping customers efficiently scale pipeline velocity and revenue. The platform delivers a broader, more accurate view into which targeted accounts are in-market to purchase and the issues they care about. This enables marketing and sales teams to focus time and resources on the right accounts and use the right channels and messaging.
“We started getting inbound interest from investors and recognized the potential to take our business to the next level with a strong partner,” said Marc Laplante, co-founder of Intentsify. “We quickly realized we wanted an advisor to work with us on navigating the intricacies of a process.”
“As a founder-owned business experiencing exponential growth, we wanted to ensure we found the best fit to realize our vision for our business,” said Mike Kelly, co-founder of Intentsify. “We had a lot of investors knocking on our door, but it was only through Alantra’s deep understanding of our business, as well as their relationships, commitment and steadfast guidance, that we were able to find the right partner in BV. We look forward to working alongside Alantra in our next phase of development.”
“The Intensify team are visionary industry veterans who translated their combined experience into a unique solution that identifies the right intent-data signals coupled with proven activation strategies to maximize conversion for enterprise marketers at scale, which translated to remarkable business momentum,” said Irfan Iqbal, Managing Director & Partner with Alantra. “We are grateful to have had the opportunity to partner with all the co-founders to find the ideal investment partner to capitalize on the opportunity and continue building a leader in this exciting industry.”
“Intent data is one of the fastest growing categories, solving a critical pain point for B2B marketers who are deluged by data,” said John Emery, Managing Director & Partner with Alantra. “Alantra excels at helping visionary founders and their management teams find partners with the expertise they need to reach more customers, grow their business, and propel their companies forward.”
This transaction adds to Alantra’s track record of advising high growth SaaS and Data companies. Alantra served as exclusive financial advisor to Intentsify on this transaction. The Alantra team advising Intentsify included Mr. Iqbal, Mr. Emery and Blake Bath.
