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Alantra initiates coverage on Gens Aurea with a BUY recommendation and €17.00/share target price


SECTORConsumer Goods & Retail

ServiceEquity Capital Markets

Nov 2026
Corporate Broker

Milan – Alantra is pleased to announce its appointment as Corporate Broker to GENS AUREA S.p.A. and the initiation of coverage by the Italian Equity Research team.

Drawing on more than twenty years of industry experience, Gens Aurea operates across four key business areas: gold buying, jewelry, investment gold and buy-back. The Group has built a vertically integrated platform supported by an ecosystem of brands including OroCash, Luxury Zone, GioiaPura, OroCaja, Super Efectivo, OuroCaixa and OroCash Invest.

With revenue of €836mn, adjusted EBITDA of €105mn, more than 530 physical outlets across five countries and over 11 tons of gold handled in 2025, Gens Aurea has developed a significant European platform at the intersection of precious metals, jewelry and consumer retail.

Alantra initiates coverage with a BUY recommendation and a target price of €17.00 per share.

For further insights into the investment case, please contact Patrizia Rossi, Head of Corporate Broking Italy, or our Italian Equity Research team: Luca Arena, Andrea Zampaloni and Filippo Mazzoleni.

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