Alantra advises Embee Mobile on sale to Similarweb

Nov 2021

Sell-side advisory

San Francisco – Alantra, a leading global investment bank and asset management firm, is pleased to announce that Embee Mobile, a mobile insights and behavioral data provider, has been sold to Similarweb Ltd. (NYSE:SMWB). The transaction closed on November 15, 2021 and the deal value was not disclosed.

Based in San Francisco, Embee is the industry leader in providing global mobile insight solutions. Embee’s fully opt-in panels and patented measurement capabilities enable its global clients to gain unprecedented understanding into preferences and behaviors of the mobile consumer.

“We believe Embee’s metered panel is one of the largest in the world, and it adds a new dimension to our highly differentiated approach to digital measurement,” said Benjamin Seror, Similarweb Chief Product Officer. “With consumers spending increasingly more time—over four hours per day—on their mobile devices, the granular insight into mobile app usage that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future.”