Alantra advises Embee Mobile on sale to Similarweb



Nov 2021
Sell-side advisory

San Francisco – Alantra, a leading global investment bank and asset management firm, is pleased to announce that Embee Mobile, a mobile insights and behavioral data provider, has been sold to Similarweb Ltd. (NYSE:SMWB). The transaction closed on November 15, 2021 and the deal value was not disclosed.

Based in San Francisco, Embee is the industry leader in providing global mobile insight solutions. Embee’s fully opt-in panels and patented measurement capabilities enable its global clients to gain unprecedented understanding into preferences and behaviors of the mobile consumer.

“We believe Embee’s metered panel is one of the largest in the world, and it adds a new dimension to our highly differentiated approach to digital measurement,” said Benjamin Seror, Similarweb Chief Product Officer. “With consumers spending increasingly more time—over four hours per day—on their mobile devices, the granular insight into mobile app usage that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future.”

“It was an absolute pleasure working with Russell Tillitt and his team on this transaction,” said Kelemen Papp, Managing Director with Alantra. “Embee’s unique consumer insights bring a new dimension to Similarweb’s already impressive suite of data measurement offerings. I am very excited to see what these two companies will do together over the coming years.”

“Alantra excels at finding synergies and creating unique growth opportunities for cross-border buyers and sellers,” said Allen Kogan, Director with Alantra. “This year, Alantra US has closed 18 cross-border transactions, and our global colleagues have added dozens more.”

This transaction highlights Alantra’s solid position as advisors to mobile technology and data intelligence SaaS companies and represents a strong credential in the fast-growing ResTech industry. Alantra LLC served as exclusive financial advisor to Embee Mobile on this transaction. The Alantra team advising Embee included Mr. Papp, Mr. Kogan and Blake Bath.

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