Alantra advised marketing services and technology company Inspired Thinking Group (ITG) on its acquisition of big data specialist, Creator

Jan 2016

Buy-side advisory

Alantra has advised marketing services and technology company Inspired Thinking Group (ITG) on its acquisition of big data specialist, Creator.

Based in Birmingham, ITG’s award-winning Media Centre technology helps manage the marketing operations of major retailers and brands across Europe, including M&S, Audi, Pets at Home and Renault. ITG recently opened offices in New York and Chicago to grow its operation into the USA. This expands the international reach of the business, which already has a mature operation in Europe and currently manages the creation and distribution of Heineken’s below-the-line assets across more than 130 countries.