Alantra advised marketing services and technology company Inspired Thinking Group (ITG) on its acquisition of big data specialist, Creator
Alantra has advised marketing services and technology company Inspired Thinking Group (ITG) on its acquisition of big data specialist, Creator.
Based in Birmingham, ITG’s award-winning Media Centre technology helps manage the marketing operations of major retailers and brands across Europe, including M&S, Audi, Pets at Home and Renault. ITG recently opened offices in New York and Chicago to grow its operation into the USA. This expands the international reach of the business, which already has a mature operation in Europe and currently manages the creation and distribution of Heineken’s below-the-line assets across more than 130 countries.
Alantra has worked with ITG since 2010 when it advised on the development capital raising to finance its first acquisition. Since this time the Catalyst team, led by partner Richard Sanders, has worked closely with the management at ITG and also advised on a second round of fundraising in 2014 which was backed by Bridgepoint Development Capital.