Alantra advises CBPE on its investment in Apadmi



Dec 2023
Buy-side advisory

United Kingdom – Alantra, the independent global mid-market financial services firm, has advised private equity investor CBPE on its minority investment in Apadmi. Apadmi is a fast growing digital products company with a mobile specialism and CBPE’s investment will support its continued expansion in the UK, Europe and beyond.

Headquartered in Manchester and founded in 2009, Apadmi creates digital products for some of the biggest brands in the UK. Experts in mobile, it has delivered complex solutions for BBC, NHS, Dominos, Co-op, Charles Stanley, Sykes Cottages and many more. Apadmi’s ability to integrate apps securely with the legacy systems of its’ clients is envied by competitors and has been a cornerstone of its success.

Apadmi has doubled in size in the last three years to an award-winning team of 260 offering a full range of digital product services including strategy, design, mobile development, back and front end development, as well as ongoing support, maintenance and optimisation. Cementing Apadmi’s specialism across retail, financial services, utilities, health and customer loyalty is a key part of the growth story.

In 2022, Apadmi completed the acquisition of The Mobile Company in Amsterdam, a product company of 30 specialists. This expansion into mainland Europe is the first step in Apadmi’s stated ambition to enter five new markets by 2027, alongside continued organic growth in the UK.

CBPE’s investment will help the existing management team, led by Founder & CEO Garry Partington, capitalise on their impressive growth by expanding client relationships through more services and by supporting future acquisitions of adjacent businesses in the UK & EU.

Alantra’s UK Technology team, including Simon Roberts, Jamie King, Joe Bills, Oliver Wratten and Ines Lion, advised CBPE. This deal underscores Alantra’s expertise in the technology consulting sector – the team has completed 18 transactions globally in 2023.

Simon Roberts, Director, Alantra, said, “It was a pleasure working with Jolyon Latimer and the CBPE team on this transaction, and we’re looking forward to seeing what Apadmi achieves in partnership with CBPE. This is another high profile technology consulting transaction for Alantra. The sector is enjoying significant investment, and ongoing strong investor and strategic buyer interest will ensure that 2024 will also be a busy year for M&A.”

Jolyon Latimer, Partner, CBPE Capital, said, “We are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years. Founder and CEO Garry Partington and his partners have created a people-first culture that attracts and retains amazing talent, and the value that they are creating for clients in the UK has already established long-term relationships with innovative, blue-chip brands. The opportunity to expand in the UK and build on their European presence is huge. Apadmi is incredibly well placed to continue their growth and to scale into new services and territories and we’re excited to join them on their journey.”

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