Alantra advises Automation Logic on its sale to Version 1



Jan 2023
Sell-side advisory

London – Alantra, a global investment banking and asset management specialist, has advised the shareholders of Automation Logic on the company’s sale to Version 1, a leading digital transformation partner based in Dublin. Automation Logic is an IT consultancy specialising in DevOps transformation and delivery.

Founded in 2010 in London, multi award-winning cloud experts Automation Logic’s mission is to share everything they know about Cloud and DevOps with their clients, helping them build the teams and infrastructure they need to thrive in the digital economy.

With over 160 employees, Automation Logic is partnered with technology giants AWS and Microsoft, enabling the organisation to offer a diverse range of cloud solutions to customers including the Ministry of Justice, HM Revenue & Customs and Lloyds Banking Group.

Alantra’s UK Technology team, including James Chapman-Andrews, Simon Roberts, Sanjit Benawra and Josh Woodage, advised Automaton Logic.

Simon Roberts, Director at Alantra, said, ‘It’s been a fantastic experience working with the team at Automation Logic. Norm, Kris and the senior leadership team have built a unique business in the DevOps and cloud sector, remaining true to their company values and culture throughout their journey. We see a natural fit with the team at Version 1 and we are excited to see their growth together to become a true market leader.”

Norm Russell and Kris Saxton, co-founders of Automation Logic, said, ‘We selected the Alantra team following a highly competitive RFP process because of their market experience in the Technology Consultancy space and their natural fit with the Automation Logic team. Throughout the transaction process, they have surpassed our expectations in terms of their sector knowledge, thoughtfulness and diligence. Not only that, they are also brilliant karaoke singers! We would fully recommend any technology consultancy business considering their options engage with Alantra as it’s been a highly rewarding relationship.

We are truly excited to be partnering with the team at Version 1, a company we have deep respect for given our shared clients, capabilities and most importantly, values. We look forward to building a compelling business together with Tom O’Connor and the Version 1 team, helping us to deliver more for our clients, employees and partners.”

Enda Diggins, Managing Director of Version 1’s UK Digital, Data and Cloud practice, said, “Version 1 and Automation Logic are combining to create one of the strongest cloud transformation capabilities in the UK. As award-winning partners to market-leading cloud providers, our customers will benefit from our increased depth and breadth of expertise in Amazon Web Services, Microsoft Azure, DevOps and Platform Engineering. This acquisition deepens our Digital, Data and Cloud expertise, providing more opportunities for our people to develop professionally, and to do what they love – work on interesting challenges with our customers.”

The Automation Logic deal is subject to clearance by the National Security and Investment Act 2021.

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