Alantra advises Anthony & Sons Bakery on its sale to Brioche Pasquier

Mar 2026

Sell-side advisory

New York – Alantra acted as sell-side advisor to Anthony & Sons Bakery, a U.S.-based family-owned bakery with more than 40 years of heritage, on its sale to Brioche Pasquier, a leading French family-owned industrial bakery group with operations across more than 35 countries. 

Founded in New Jersey, Anthony & Sons produces artisanal European-style breads and rolls, serving national in-store bakery and regional foodservice customers with both frozen and fresh products. The transaction marks an important step in the company’s next phase of growth and brings together Anthony & Sons’ established U.S. bakery platform with Brioche Pasquier’s global expertise in high-quality bakery products. 

Alantra advised Anthony & Sons throughout the transaction, supporting the company and its shareholders in identifying the right strategic partner and executing a transaction aligned with the family’s objectives and the company’s long-term growth ambitions. 

Josh Garver, Managing Director at Alantra, said: “We are honored to have supported the Anthony & Sons team through the sale process, and we are pleased to have facilitated the combination of these two family-owned businesses with.  We look forward to seeing how their partnership fosters further growth for the combined business.” 

Jeff Robards, Managing Director at Alantra, added: “This deal reinforces the value proposition to our clients of Alantra’s deep bakery sector knowledge combined with our cross-border transaction expertise.” 

This transaction further underscores Alantra’s strong track record in the bakery and broader food & beverage sector, with mandates including advising Maple Donuts on its sale to Swander Pace Capital, advising MidOcean Partners and QualiTech on the acquisition of Ellison Bakery, and advising Vandemoortele on the acquisition of Banneton Bakery.  

No further financial details will be disclosed.