Alantra advises AdvisorStream on sale to Broadridge Financial Solutions

Jun 2021

Sell-side advisory

San Francisco – Alantra, a leading global investment bank and asset management firm, is pleased to announce that AdvisorStream has been sold to Broadridge Financial Solutions (NYSE:BR), a global Fintech leader. The transaction closed on June 9, 2021 and the deal value was not disclosed.

Based in Toronto, Canada, with offices in New York and London, AdvisorStream is a leading digital marketing platform that allows wealth management companies and independent financial advisors to engage with investors by using vetted content in branded newsletters, blogs and social media to create hyper-personalized communications. By combining marketing automation with timely and relevant paywall-free content from top publishers such as Wall Street Journal, Forbes, Business Insider, and Bloomberg, among others, AdvisorStream enables financial advisors to communicate, educate, and connect with clients to drive growth.

“The events of 2020 have transformed the nature of advisor and client collaboration and communications. They have also heightened overall investor expectations for personalized and relevant communications from their advisor,” said Michael Alexander, President of Wealth Management at Broadridge, in a company statement. “AdvisorStream’s platform provides the most effective means for advisors to engage, convert and nurture relationships by leveraging highly credible content across digital channels. The acquisition of AdvisorStream is the latest example of Broadridge growing our wealth management business by expanding our core offerings for clients.”