These are the cookies we use on our website. You can configure your preferences and choose how you want your data to be used for the following purposes.
Own / Mandatory / Technical
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms.
These cookies collect information regarding the use of the web page, such as time spent on the page and content visited, to measure its performance and improve navigation.
COVID-19 brought a new health reality to many people. In the pandemic, consumers became more proactive in self care, identifying solutions for minor health problems and everyday health to help prevent avoidable diseases and reduce their reliance on the healthcare system.
Increased health ownership will continue to drive growth in the CH industry beyond traditional OTCs to include wellness and prevention as well as new tech-enabled consumer engagement tools. One benefit to society of an increased focus on self care includes alleviating resource pressure on health care systems and governments.
The pandemic’s effects on global supply chains, while initially overlooked, has forced the CH industry to respond to supply chain pressures in addition to evolving consumer preferences.
The result is a dynamic global market ripe with opportunities for growth, allowing nimble players to respond to challenges and opportunities.