Alantra advises MML Capital on its investment into MIcompany



Feb 2023
Buy-side advisory

London – Alantra, the global investment banking firm, has advised MML Capital Partners (“MML”) on its minority investment into MIcompany, a leading global artificial intelligence company.

MIcompany was founded by Marnix Bügel in 2006 and has grown strongly to become the leading artificial intelligence (“AI”) and machine learning (“ML”) service provider in the Netherlands.

MIcompany’s proprietary algorithms and best-in-class data scientists, data engineers and AI trainers help deliver transformational and sustainable impact to some of the Netherlands’ largest corporates and beyond. MIcompany’s unique value proposition enables it to deliver integrated solutions to its clients across the AI/ML value chain.

MIcompany also has a unique training academy, GAIn®, which enables it to train the AI / ML leaders of the future, both within its own business and within its clients, continuing to drive mass adoption of AI/ML technologies. The group today has over 90 highly trained data scientists, engineers and educators based in Amsterdam, NL and Tel Aviv, IL.

With MML’s investment and under the leadership of Marnix Bügel, Martin Heijnsbroek, Wouter Huygen and Folkert de Jong, the Group is well positioned to continue to grow to become a European market leader.

This transaction underscores Alantra’s position as a leading advisor to investors and businesses within the data and AI consultancy sector, having recently advised BlueGranite on its sale to 3Cloud Solutions, Kabel on its sale to Avanade, Sovereign on its investment in AquaQ Analytics, Datalytyx on its sale to Mphasis, and Altius on its investment from MML.

Alantra delivered buy-side and debt advisory for MML. Alantra’s global Technology team, including  Simon Roberts, Oliver Norman and Ollie Hickley based in the UK and Lodewijk Sodderland based in the Netherlands, advised MML. This was alongside Guy Taylor and James Jewers from the debt advisory team.

Simon Roberts, Director at Alantra, commented, “We’re delighted to have worked with MML on its investment in MIcompany. MIcompany is at the forefront of AI transformation initiatives for a global blue chip client base. By leveraging a suite of proprietary products, its team of best-in-class specialists have a record of achieving sustainable client impact. AI adoption is fairly nascent and MIcompany’s capabilities mean it is perfectly positioned to be a global AI leader of this high growth market.”  

Luke Jones, Partner at MML, said, “We are delighted to welcome Marnix, Martin, Wouter and Folkert to the MML family. MIcompany is on a mission to bring out the best of AI for clients, it’s people and for society and we are delighted to be partnering with them to help deliver their objectives. Our investment will enable the team to invest significantly for growth through scaling its people, services and customer base.”

Marnix Bügel, Founder of MIcompany, said, “This is an important milestone in MIcompany’s journey. We have grown strongly as an independent AI services firm over ~16 years however this is the right time to accelerate our growth and widen our reach into other European countries. I am delighted to be partnering with Luke and the team and I am looking forward to working together over the coming years.” Wouter Huygen, CEO of MIcompany, said, “We were looking for a Partner who supported our mission to become a Western European category leader in data and AI services and understood the value of our business was in its culture and people. We have found that with Luke, Amar and Harry and the wider MML team. They have a strong track record of scaling technology service providers sustainably and I am excited to see how much we can achieve together.”

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