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Vista Alegre is an almost 200-year-old Portuguese manufacturer of ceramic and glass/crystal tableware and is the #6 largest global player in the industry. The group is most recognised for its Vista Alegre brand, which sells fine porcelain and crystal tableware products as well as home décor and other lifestyle-based ceramic products. The group also owns other premium brands (Bordallo Pinheiro, Casa Alegre), and runs a private label business with IKEA being its most important client. The company enjoys a privileged position, headquartered in a geologically rich region of Portugal that provides raw materials as well as a strong pottery tradition. VAA produces through six facilities, selling its products mainly across Iberia and Europe.