Alantra Advises Viokox on Sale of Majority Stake to Artá Capital

Dec 2024

Sell-side Advisory

Madrid – Alantra has acted as the exclusive sell-side M&A advisor to Viokox in the sale of a majority stake to Artá Capital, one of Iberia’s leading private equity firms.

With over 35 years of industry experience, Viokox is a European leader in the hair-removal and skincare segments. The company specializes in manufacturing its own brand, Body Natur, alongside third-party production for MDD and Private Label clients. Demonstrating rapid growth, Viokox achieved c. €40mn in sales in 2023, coupled with significant EBITDA margin improvements. 

Artá Capital, a private equity firm with a strong track record in middle-market buyouts and growth capital investments, specializes in enabling family-controlled businesses to professionalize and expand their market presence. Their investment in Viokox marks a strategic step toward supporting the company’s growth ambitions while strengthening its position as a European leader in the skincare and hair-removal market.

Alantra provided extensive advisory support throughout the transaction, guiding Viokox through each stage of the sale process. Roberto León, Managing Partner at Alantra, said: “Given our extensive role at Viokox, we worked closely with the company across all workstreams. Our responsibilities included the preparation of teasers, an Information Memorandum (IM), and valuation work ahead of the Q1 2024 market launch. We also coordinated due diligence and oversaw the completion mechanism.”

This transaction further strengthens Alantra’s credentials in the Health & Beauty sector, a field in which the firm has extensive expertise. Alantra previously advised Oakley Capital on the strategic combination of Germany’s largest independent OTC and wellbeing platform Windstar Medical with Merz Group, on CedarBridge Capital Partners’ exit from The Grooming Company Holding (TGCH) to Omorfia Group, as well as the acquisition of premium haircare brand Hairburst by JD Sports Fashion Plc, amongst others.