Alantra advises Sagacity on its investment from Queen’s Park Equity



May 2021
Sell-side advisory

Alantra, the global mid-market investment bank, has advised Sagacity Solutions (Sagacity), a leading provider of tech-enabled data solutions to the Utilities, Telecoms and Financial Services sectors, on receiving significant investment from Queens Park Equity (“QPE”), the mid-market private equity firm.

Founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, Sagacity utilises proprietary technology and IP to help clients with high volumes of customer data to maximise value by joining the dots between data, people, policies, processes and systems. The Company addresses three core challenges that its clients face including reducing bad debt, improving revenue and margin, and optimising lifetime value.

Sagacity generates impressive RoIs for some of the largest corporates in its sectors and is very well positioned to capitalise on the >£bn pa existing UK market opportunity.

QPE is investing alongside the founders to support Sagacity’s continued expansion. The investment will also enable the Company to accelerate the development and deployment of new and existing solutions into adjacent markets, including Local Authorities, Insurance and other subscription-based industries.

The Alantra team that advised Sagacity comprised James Chapman-Andrews, Robert Young, Jamie Dickson and Tika Endeladze.

This is the latest in a series of transactions in the tech-led data solutions space advised by Alantra, having recently advised Sovereign Capital Partners on its investment in AquaQ, Datalytyx on its sale to Mphasis, and MML Capital Partners on its investment in Roboyo.

Robert Young, Director at Alantra, said: “Sagacity has experienced rapid growth driven by its proprietary technology platform and IP which enable the delivery of advanced data solutions, helping clients maximise value through both their own and external data. With the support of Queens Park Equity, the business can capitalise on its unique capability in a vast market whilst also diversifying into new markets.

“We continue to see strong interest from private equity and strategic acquirers in the tech-led data solutions space. Businesses such as Sagacity have the ability to use software to translate data into profit for their clients. In our experience, this drives significant value and is key to achieving long-term strategic growth.”

Anita Dougall, Founder and CEO of Sagacity, commented: “Organisations are sitting on valuable data and we work in collaboration with them to unlock the potential. Our clients typically achieve £m’s in benefits, realising over 10x return on investment in 6-12 months, with a focus on delivering a positive customer experience. It has been an absolute pleasure working with the QPE team to execute this transaction. They understood our business very quickly and grasped the critical drivers and market potential. Our leadership team is very much looking forward to working with QPE to maximise the exciting opportunities ahead.”

“Alantra’s exceptional team guided us through the process and demonstrated extensive attention to detail at every stage. Their knowledge of every element of the transaction from the financial structuring to the legal positions built trust very quickly and we knew we had a great advisor by our side to deliver the best possible deal. We would highly recommend Alantra to anyone considering a transaction.”

Kajen Mohanadas of Queens Park Equity, added: “Anita, Malka, Harry and the wider Sagacity team have built an impressive business, which is exemplified by its very strong positive customer feedback and financial performance. Sagacity addresses a substantial ongoing market need through its key data led offerings, underpinned by deep sector knowledge and experience, well invested technology infrastructure and target driven services. The impressive RoIs it generates for clients makes it a compelling solution for other operators within the key sectors of focus. We’re delighted that the founders have chosen QPE to support Sagacity during this next stage of strong growth and have enjoyed getting to know the team and the business’ DNA, which makes it unique in its market.”

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