Alantra advises Sagacity on its investment from Queen’s Park Equity

May 2021

Sell-side advisory

Alantra, the global mid-market investment bank, has advised Sagacity Solutions (Sagacity), a leading provider of tech-enabled data solutions to the Utilities, Telecoms and Financial Services sectors, on receiving significant investment from Queens Park Equity (“QPE”), the mid-market private equity firm.

Founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, Sagacity utilises proprietary technology and IP to help clients with high volumes of customer data to maximise value by joining the dots between data, people, policies, processes and systems. The Company addresses three core challenges that its clients face including reducing bad debt, improving revenue and margin, and optimising lifetime value.

Sagacity generates impressive RoIs for some of the largest corporates in its sectors and is very well positioned to capitalise on the >£bn pa existing UK market opportunity.

QPE is investing alongside the founders to support Sagacity’s continued expansion. The investment will also enable the Company to accelerate the development and deployment of new and existing solutions into adjacent markets, including Local Authorities, Insurance and other subscription-based industries.

Anita Dougall, Founder and CEO of Sagacity, commented: “Organisations are sitting on valuable data and we work in collaboration with them to unlock the potential. Our clients typically achieve £m’s in benefits, realising over 10x return on investment in 6-12 months, with a focus on delivering a positive customer experience. It has been an absolute pleasure working with the QPE team to execute this transaction. They understood our business very quickly and grasped the critical drivers and market potential. Our leadership team is very much looking forward to working with QPE to maximise the exciting opportunities ahead.”

“Alantra’s exceptional team guided us through the process and demonstrated extensive attention to detail at every stage. Their knowledge of every element of the transaction from the financial structuring to the legal positions built trust very quickly and we knew we had a great advisor by our side to deliver the best possible deal. We would highly recommend Alantra to anyone considering a transaction.”

Kajen Mohanadas of Queens Park Equity, added: “Anita, Malka, Harry and the wider Sagacity team have built an impressive business, which is exemplified by its very strong positive customer feedback and financial performance. Sagacity addresses a substantial ongoing market need through its key data led offerings, underpinned by deep sector knowledge and experience, well invested technology infrastructure and target driven services. The impressive RoIs it generates for clients makes it a compelling solution for other operators within the key sectors of focus. We’re delighted that the founders have chosen QPE to support Sagacity during this next stage of strong growth and have enjoyed getting to know the team and the business’ DNA, which makes it unique in its market.”