Alantra advises Roca Group on the acquisition of Phoenix, reinforcing its presence in the Australian Market

Jul 2025

Buy-side advisory

Madrid – Alantra has acted as exclusive financial advisor to Roca Group, a global leader in the design, production, and marketing of bathroom products, on the acquisition of Phoenix, a leading Australian company specializing in premium tapware and bathroom fittings. The transaction reinforces Roca Group’s tapware division and strengthens its strategic position in the Australian market.

Roca Group is a global leader in the design, production, and marketing of bathroom products. With 20,000 employees, 78 factories, and operations in over 170 countries, it is the market leader in Europe, Latin America, and India, and maintains a strong presence in Asia, the Middle East, Australia, and Africa.  

Phoenix is one of the leading tapware companies in the Australian market, where it designs, assembles, and markets bathroom and shower fittings.

Carlos Rodríguez-Viña, Partner at Alantra, said: “We are proud to have supported Roca Group in this strategic acquisition, which strengthens its presence in the Australian market and enhances its global leadership in bathroom solutions. Phoenix’s design excellence and market position make it a valuable addition to Roca’s portfolio.”

This transaction further underscores Alantra’s strong track record advising leading industrial multinationals on complex cross-border M&A. It builds on recent advisory to Aebi Schmidt on its all-share merger with the US-listed Shyft Group, Procuritas on the sale of SEM to PHINIA Inc., and Carr’s Group on the sale of its Engineering Division to Cadre Holdings Inc.