Alantra Advises on its Investment by Primus Capital



Sep 2020
Sell-side advisory

SAN FRANCISCO – Alantra, a leading global investment bank and asset management firm, is pleased to announce it has advised, LLC, a cloud-based  billing, customer management and payments software platform, on its significant growth equity investment from Primus Capital (“Primus”), a growth-oriented private equity firm focused on technology-enabled companies. Alantra acted as exclusive financial advisor to on this transaction.

Headquartered in Atlanta, GA, offers scalable, subscription-based billing software and back-office solutions for communications, Internet of Things (“IoT”), managed service, and other technology providers. has been a cloud-based, Software-as-a-Service (“SaaS”) provider since inception and its feature-rich proprietary platform simplifies and improves billing, back-office, and payments operations by consolidating the services of multiple vendors into one, centralized solution.

“We are thrilled to advise on the investment in such an innovative company and we wish the management team continued success and growth with their new partner, Primus,” said Renee Shaening, Managing Director, Alantra.

“ was one of the first mandates we won after launching banking coverage of the Billing and Payments SaaS vertical last year, and we anticipate this to be an active part of our M&A practice going forward,” said Michael Lenoce, Managing Director, Alantra. “SaaS billing management software providers, such as, will continue to benefit from broad adoption of Unified Communication-as-a-Service (“UCaaS”) and other Cloud solutions that have more complex consumption based billing requirements that legacy telecom billing systems have struggled to support,” he concluded.

The Alantra team advising on the sale included Ms. Shaening (San Francisco), Mr. Lenoce (New York), and Joe Nau (Associate, Boston).

“Our decision to pursue a growth equity investment for was one of the most important in our company’s history, and we knew we needed a partner that was fully aligned with our company,” said CEO Brent Maropis. “We decided to partner with Alantra because of their skilled team, their alignment with our shared values, and their commitment to a long-term relationship with Throughout the process, Michael, Renee, and Joe diligently sought out potential investors that would support our growth while also complementing our deeply-held culture. The Alantra team’s unique style and tenacity separated them from all other investment banks we considered. We had several high-quality investment firms to choose from, and believe we found the perfect fit with Primus.  We could not be more pleased with the outcome of this investment.”

About provides sophisticated billing-as-a-service (BaaS) to communications companies, IoT companies, and technology service providers. enables clients managing sophisticated subscription billing models with the industry’s most complete quote-to-cash financial processing experience to effectively manage end customers’ subscriptions, usage, taxation, billing, and payment processing. For more information, visit

About Primus Capital

Primus Capital is a growth-oriented private equity firm that invests in leading software, technology-enabled services, and healthcare companies. Primus is currently managing Primus Capital Fund VIII, building on a long history of successful investing. Primus has invested in over 130 companies, partnering with exceptional management teams to accelerate growth and create shareholder value by applying our industry knowledge, financial resources, and investment experience. For more about Primus, visit Media Contact:

Patrick Elliott

VP of Marketing


[email protected]

Related Transactions