Alantra advised the shareholders of Gardman on the sale of the business to Rutland Partners and the re-investing management team

May 2015

Sell-side advisory

Alantra has advised the shareholders of Gardman on the sale of the business to Rutland Partners and the re-investing management team.

Based in Peterborough, Gardman is the leading supplier of wild bird care products, tooling, lighting and gardening sundries to the garden sector.The business was founded in 1992 and supplies product, sourced mainly from overseas, to both independent garden centres and national chains.

The senior management team, led by Jonathan Halford (Executive Chairman), will remain with the business and is investing alongside Rutland.Gardman was restructured under bank ownership in 2012 and under new leadership has successfully repositioned its brands in the market and improved its product offering. The transaction delivers significant cash investment into the business and the strategy is to complete the turnaround through further improvements in the product range and an investment in operations to deliver higher service levels to customers.