Alantra advised BCR Group, a Chinese retail display solution provider, on its sale to Partners Group

SECTORConsumer Goods & Retail


Jun 2019
Sell-side advisory

Alantra has advised BCR Group (“BCR” or “the Company”), a Chinese retail display solution provider, on its sale of majority equity stake to Partners Group, the global private markets investment manager.

Founded in 2008 and headquartered in Shanghai, BCR is a leading full-service player in the retail display industry, managing the design, manufacture and installation of clients’ display fixtures, primarily in the sportswear industry. It also serves leading retail brands in the beauty, luxury, fashion and home decoration sectors. The company has around 600 employees and a 50,000 square meter manufacturing plant in China’s Jiangsu province. It serves over 3,000 retail stores worldwide every year. Partners Group is a global private markets investment management firm with €80Bn in investment programs under management in private equity, private real estate, private infrastructure and private debt. The firm manages a broad range of customized portfolios for an international clientele of institutional investors. Partners Group is headquartered in Zug, Switzerland.

The sale of BCR is the third China-related buyout transaction advised by Alantra in 2019. In all three China transactions, Alantra has acted as exclusive sell-side advisor.

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