“We wanted to be one firm, one brand; Alantra was that brand and became our identity”
This new brand and its values were clearly defined by our professionals and dictated how we’d approach and evolve our business. We are a firm which strives to endure beyond its founders and become a lasting endeavor for the generations to come. We were aware that the path we had walked so far was nothing compared to the path before us; that our project was only starting out. In fact, we realized that we are always on the path towards transformation. And transformation required all of us to take stock of the fact that if we truly advanced, it would be a source of pride to have laid the foundations for an institution. “Adopting Alantra as our new brand is the best way to express our will to enter a new era. To have a unified name means to become a unified group. It also means establishing a new project among the partners of the 19 countries and different business areas in which we operate”, Corporate Thoughts (2016).