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It’s back! Introducing the 2025 Brand Growth Heroes Mini MBA Powered by Alantra!

Building on the remarkable success of last year’s Brand Growth Heroes Mini MBA, Powered by Alantra, the most exciting programme in CPG is set to relaunch in April 2025.

We will be welcoming a second cohort of around 12 founders from across multiple consumer packaged goods (CPG) categories.

APPLY HERE

The 12-week BGH Mini MBA has been tailor-made for ambitious founders of established but earlystage scaling challenger brands. It allows them to supercharge sustainable growth in the highly competitive and fast-paced CPG sector.

Led by CPG expert Fiona Fitzpatrick and in partnership with the Consumer Goods & Retail team at Alantra, a global mid-market investment bank, the programme provides a unique, end-to-end growth strategy accelerator for founders looking to take their businesses to the next level.

Since 2021, the Brand Growth Heroes Accelerator Programme has welcomed over 100 founders of scaling challenger brands across food, beverage, cleaning, homeware and pet food. Brands that have participated in 2024 include high-profile success stories such as:

Participants from previous years include: Nojo London, PerfectTed, Freddie’s Farm, OHMG, Stocked, Freja, neat., The Savourists, Doddl and Fiid

The BGH Mini MBA takes you on an immersive and challenging journey that allows you to design, develop, and stress-test a transformative growth strategy to step-change your brand’s growth.

As part of a cohort of around 12 ambitious founders, you will work through inspiring weekly content, participate in live webinars with high-profile guest experts, and enjoy personalised one-to-one coaching sessions and interactive group workshops that will stretch your thinking and facilitate the exchange of ideas.

You will also have the opportunity to receive bespoke support from our expert industry programme partners, including one-to-one partner-specific coaching and NielsenIQ market data relevant to your business.

Cost

The cost of a place on the programme is £3,995 + VAT

APPLY HERE
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Win 1 of 4 Alantra sponsored places

We believe in supporting the next generation of brand growth heroes. That’s why Alantra is sponsoring four applicants to complete the programme. Alantra sponsored founders will receive:

• Personal and group mentoring sessions with Charles Lanceley, Alantra Head of UK Food & Beverage
• The opportunity to present your optimised strategy to Charles and other senior Alantra professionals at the closing party held at Alantra’s Cannon Street office

2025 Applications

APPLY HERE

“It’s completely changed how I think about the business!”

  • Freya Twigden, Founder, Fix8

“Highly, highly, HIGHLY recommend!”

  • Teddie Levenfiche, Co-founder, PerfectTed

“This intimate 12 week programme is the best investment an FMCG founder can make!”

  • Amelia Christie-Miller, Founder & CEO Bold Bean Co

Fiona Fitzpatrick

For over 25 years, I’ve been privileged to work with some of the UK’s most famous consumer packaged goods brands, gaining deep experience across brand, category, sales, and international business development, and holding board-level and non-executive roles.

My experience includes industry giants like Nestlé and Premier Foods, as well as challenger brands such as Gü, Chobani, and Strong Roots.

Through my work with Bord Bia and the BGH Accelerator Programme, I’ve supported over 400 startups as they strive for growth and profitability whilst remaining conscientious of their impact on people and our planet.

The Brand Growth Heroes podcast, launched in 2020, highlights founders’ stories from companies like Strong Roots and Rude Health, emphasising the creativity and dedication needed to overcome the many challenges facing scaling challenger brands.

The Brand Growth Heroes Mini MBA, developed from a decade of programme delivery and my eight years as a lecturer at UCD Smurfit School, aims to lift the capabilities of leaders in both established and emerging CPG brands.

I’m proud and excited to be working alongside Charles Lanceley and the Consumer Goods & Retail team at Alantra.

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Charles Lanceley

I’m a Managing Director in Alantra’s Global Consumer Goods & Retail team based in London. I advise clients, ranging from entrepreneurs and disruptors to multinationals and private equity funds, on mergers and acquisitions. I predominantly work with owners of businesses, advising on selling, raising capital, or a combination of the two.

My expertise is laser-focused on the Food, Beverage, and Vitamins, Minerals & Supplements (VMS) sectors. I have extensive experience guiding both high-growth, disruptive brands and Contract Development and Manufacturing Organisations (CDMOs) within VMS, my track record includes advising exceptional companies in these niches, securing private equity investment and exits for innovative brands like Strong Roots, Montezuma’s, Huel, and nakd, as well as facilitating category-defining deals for VMS leaders like Bee Health, Aakamp, and Alphacaps.

I’m the author of the Alantra Food & Beverage Fast 50, which ranks the UK’s fastest-growing privately owned Food & Beverage businesses.

The UK is home to some of the most exciting and innovative brands globally. It’s fascinating to watch founders progress their brands from the earliest days to, in many cases, household name status and international reach. I’m fortunate to be able to help some of those founders achieve their ambitions.

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