Alantra advises Roca Group on its acquisition of a majority stake in Italian luxury bathroom brand Antonio Lupi

Jul 2025

Buy-side advisory

Madrid – Alantra acted as exclusive financial advisor to Roca Group on its acquisition of a majority stake in Antonio Lupi Design, an iconic Italian bathroom brand known for artisanal design, technical innovation, and a global presence in over 80 countries.

This transaction reinforces Roca Group’s presence into the luxury segment and strengthens its position in the premium bathroom market. Executed through its high-end division Laufen, the transaction aligns with the Group’s broader international growth strategy.

Carlos Rodríguez Viña, Managing Partner at Alantra, said: “This transaction builds on our recent advisory to Roca Group on the acquisition of Phoenix and reflects Alantra’s commitment to supporting long-standing clients in their strategic cross-border growth. Antonio Lupi is a strong fit for Roca, and we’re proud to have supported our client in this transaction”