{"id":39814,"date":"2026-01-23T13:21:04","date_gmt":"2026-01-23T12:21:04","guid":{"rendered":"https:\/\/www.alantra.com\/?post_type=ib-transaction&#038;p=39814"},"modified":"2026-01-23T13:21:05","modified_gmt":"2026-01-23T12:21:05","slug":"21st-century-healthcare-inc-sell-side-advisory-grant-avenue-capital","status":"publish","type":"ib-transaction","link":"https:\/\/www.alantra.com\/fr\/ib-transaction\/21st-century-healthcare-inc-sell-side-advisory-grant-avenue-capital\/","title":{"rendered":"Alantra advises 21st Century Healthcare on its sale to Grant Avenue Capital"},"content":{"rendered":"\n<p><strong>New York &#8211; <\/strong>Alantra acted as exclusive financial advisor to 21st Century Healthcare, Inc. (\u201c21<sup>st<\/sup> Century\u201d), a leading provider of vitamins, minerals, and supplements (\u201cVMS\u201d) for both humans and pets, on its sale to Grant Avenue Capital, LLC (\u201cGrant Avenue\u201d), a healthcare-focused, middle-market private equity firm.<\/p>\n\n\n\n<p>Founded in 1991 and headquartered in Tempe, Arizona, 21<sup>st<\/sup> Century is a vertically integrated manufacturer and distributer of a broad portfolio of VMS products under its namesake 21<sup>st<\/sup> Century\u00ae brand, as well as other owned brands, including Alaska Wild\u00ae, Arthri-Flex Advantage\u00ae, ImmuBlast\u00ae, Herbal Slimming Tea\u00ae, VitaJoy\u00ae and Zoo Friends\u00ae, and national brand equivalents.&nbsp; The branded business is also complemented by private label offerings. The company is recognized for its strong track record of innovation, global reach, and commitment to quality and safety.<\/p>\n\n\n\n<p>This transaction continues Alantra\u2019s strong sector activity in the VMS and consumer health categories. Recent relevant transactions include advising <a href=\"https:\/\/www.alantra.com\/es\/ib-transaction\/capman-buyout-sell-side-advisory-pharmia-labomar\/\">CapMan Buyout<\/a> on the sale of Pharmia Oy to Lobomar S.p.A., <a href=\"https:\/\/www.alantra.com\/ib-transaction\/aminolabs-nutrition-buy-side-advisory-zoka-pharma\/\">Aminolabs<\/a> Nutrition on the acquisition of Zoka Pharma, Venture Life Group plc on the sale of <a href=\"https:\/\/www.alantra.com\/ib-transaction\/venture-life-group-plc-sell-side-advisory-biodue-s-p-a\/\">Biokosmes<\/a>&nbsp; to BioDue S.p.A., <a href=\"https:\/\/www.alantra.com\/ib-transaction\/perrigo-company-plc-sell-side-advisory-dcc-plc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perrigo<\/a> on the sale of Richard Bittner to DCC Healthcare, and <a href=\"https:\/\/www.alantra.com\/ib-transaction\/ust-llc-sell-side-advisory-somafina\/\">UST<\/a> on its sale to Somafina.<\/p>\n\n\n    <div class=\"button--block \">\n        <div class=\"button--block_box\">\n                                                                <a href=\"https:\/\/www.alantra.com\/what-we-do\/investment-banking\/transactions\/?country=USA\" class=\"btn\" target=\"\">View USA <span class=\"btn__arrow\"><\/span><\/a>\n                                                                                <a href=\"https:\/\/www.alantra.com\/what-we-do\/investment-banking\/transactions\/?sector=aerospace-defense\" class=\"btn\" target=\"_blank\">View Consumer Goods &amp; Retail <span class=\"btn__arrow\"><\/span><\/a>\n                                    <\/div>\n    <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York &#8211; Alantra acted as exclusive financial advisor to 21st Century Healthcare, Inc. (\u201c21st Century\u201d), a leading provider of vitamins, minerals, and supplements (\u201cVMS\u201d) for both humans and pets, on its sale to Grant Avenue Capital, LLC (\u201cGrant Avenue\u201d), a healthcare-focused, middle-market private equity firm. Founded in 1991 and headquartered in Tempe, Arizona, 21st [&hellip;]<\/p>\n","protected":false},"featured_media":39835,"parent":0,"template":"","meta":{"_acf_changed":true},"country":[32],"ib-service":[94],"sector":[48,52],"class_list":["post-39814","ib-transaction","type-ib-transaction","status-publish","has-post-thumbnail","hentry","country-united-states-of-america","ib-service-ma","sector-consumer-goods-retail","sector-healthcare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/ib-transaction\/39814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/ib-transaction"}],"about":[{"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/types\/ib-transaction"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/media\/39835"}],"wp:attachment":[{"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/media?parent=39814"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/country?post=39814"},{"taxonomy":"ib-service","embeddable":true,"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/ib-service?post=39814"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.alantra.com\/fr\/wp-json\/wp\/v2\/sector?post=39814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}