Alantra advises 21st Century Healthcare on its sale to Grant Avenue Capital

Jan 2026

Sell-side advisory

New York – Alantra acted as exclusive financial advisor to 21st Century Healthcare, Inc. (“21^st Century”), a leading provider of vitamins, minerals, and supplements (“VMS”) for both humans and pets, on its sale to Grant Avenue Capital, LLC (“Grant Avenue”), a healthcare-focused, middle-market private equity firm.

Founded in 1991 and headquartered in Tempe, Arizona, 21^st Century is a vertically integrated manufacturer and distributer of a broad portfolio of VMS products under its namesake 21^st Century® brand, as well as other owned brands, including Alaska Wild®, Arthri-Flex Advantage®, ImmuBlast®, Herbal Slimming Tea®, VitaJoy® and Zoo Friends®, and national brand equivalents.  The branded business is also complemented by private label offerings. The company is recognized for its strong track record of innovation, global reach, and commitment to quality and safety.

This transaction continues Alantra’s strong sector activity in the VMS and consumer health categories. Recent relevant transactions include advising CapMan Buyout on the sale of Pharmia Oy to Lobomar S.p.A., Aminolabs Nutrition on the acquisition of Zoka Pharma, Venture Life Group plc on the sale of Biokosmes  to BioDue S.p.A., Perrigo on the sale of Richard Bittner to DCC Healthcare, and UST on its sale to Somafina.